Celebrating Matariki with a Message of Growth ✨🌱

This Matariki, we wanted to do something different. Something that would take our message of sustainability and connection beyond the garden and into the wider community. Thanks to Go Media, we were able to share Sustaina Grow’s story on billboards across Aotearoa — a campaign that reminded people that Matariki is not just a time to reflect, but also a time to plant new beginnings.

Matariki: A Time to Pause and Plant

For us, Matariki is a season that speaks directly to what Sustaina Grow is all about. It’s a moment to look back with gratitude, to honour those who have come before, and to set intentions for the year ahead. It’s also, quite literally, a time to prepare the soil and plan for new growth.

That’s why our campaign carried a simple but powerful reminder: when we nurture the land, we nurture ourselves.

From Garden Beds to Billboards

Seeing our message up high on billboards was surreal. Sustaina Grow has always been about creating sustainable, earth-friendly gardening solutions — but more than that, it’s about sparking a deeper connection between people and place. With Go Media’s support, we were able to share that vision beyond the garden beds and directly into public spaces.

Why It Matters

Advertising can often feel like noise — but when it’s used with intention, it can plant seeds of change. We didn’t just want people to see our name; we wanted them to pause, reflect, and feel part of something bigger this Matariki.

Our hope was that someone driving home, or walking past, would take a moment to think about how they connect to the land, to their food, and to their future.

Looking Ahead

This campaign was more than marketing. It was a celebration of culture, community, and sustainability — values that sit at the heart of who we are. We’re proud to have partnered with Go Media to share a message that felt true to Matariki: a time to remember, a time to celebrate, and a time to grow.

✨ Ngā mihi nui to Go Media for helping us take Sustaina Grow’s story to new heights this Matariki.